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Advertiser Information

Advertise with coolstandings.com and you can promote your message and products to passionate fans of Major League Baseball, the NBA, and the NFL. In addition to traditional banner, button, and text based ads, we offer special advertising opportunities to sports ticket brokers. For further information please contact us at sales@coolstandings.com.

How do you charge for advertising space?

We sell space on a CPM (Cost Per Thousand) basis. For example, ad space for $10 CPM indicates that we charge $10 for every thousand impressions of your advertisement.

Is there a minimum charge?

Yes. The minimum purchase is 5,000 impressions for a single month.

Do you offer any discounts?

Yes. We offer a discount on CPM for longer term commitments. Generally, CPM is discounted by about 10% for a 3-month term, about 25% for a 6-month term, and about 40% for a 12-month term. Exact rates are found below.

In addition, we offer discounts for larger numbers of impressions. Specifically, the CPM is reduced by 10% for 10,000 monthly impressions and 20% for 20,000 monthly impressions.

What type of advertisements are available?

We offer traditional 468x60 banner ads, 120x120 button ads, and text ads. Ads may be run-of-site (ROS), targeted to a particular sport, or targeted to a particular team or page within coolstandings.com.

Additional advertising opportunities exist for ticket brokers - please email us at sales@coolstandings.com to find out more.

What is run-of-site?

Run-of-site (ROS) ads may run on any page within coolstandings.com. These ads typically have the lowest CPM because they are not targeted to a specific sport or team.

What can I use for advertisement images?

The images may be animated, but should be 15kBytes in size or smaller. We do reserve the right to reject any advertisement material for any reason.

What about text based ads?

Text links are located near the top of the right-hand pane, below the Google search window and above the Google Ads. One text ad is available per page, with a title (25 chars max), two description lines (35 chars max each), and a URL line (35 chars max). Fonts are chosen to distinguish the text ads from the Google Ads. The rates for the text ads are identical to those for the 468x60 banner ads.

What are your rates?

Our CPM rates vary depending on the type of advertisement:

468x60 Banners (top of page)

The 468x60 banner ad is located at the top of most pages within coolstandings.com. Run-of-site ads may be displayed on any page containing a 468x60 banner ad.
468x60 Banner (top) - Run-of-Site
Time
(months)
Cost
(monthly)
Impressions
(monthly)
CPM Total
Cost
12 $45.00 5000 $9.00 $540.00
6 $55.00 5000 $11.00 $330.00
3 $65.00 5000 $13.00 $195.00
1 $75.00 5000 $15.00 $75.00
These ads are targeted to either MLB, the NBA, or the NFL. For example, MLB ads can appear on any baseball-related page within coolstandings.com.
468x60 Banner (top) - Targeted (sport)
Time
(months)
Cost
(monthly)
Impressions
(monthly)
CPM Total
Cost
12 $60.00 5000 $12.00 $720.00
6 $75.00 5000 $15.00 $450.00
3 $90.00 5000 $18.00 $270.00
1 $100.00 5000 $20.00 $100.00
These rates apply if you target a specific team or page within coolstandings.com. For example, if you specify a unique ad for a particular team, the ad will appear on that team's page.
468x60 Banner (top) - Targeted (team/page)
Time
(months)
Cost
(monthly)
Impressions
(monthly)
CPM Total
Cost
12 $80.00 5000 $16.00 $960.00
6 $100.00 5000 $20.00 $600.00
3 $120.00 5000 $24.00 $360.00
1 $140.00 5000 $28.00 $140.00

10k impressions - 10% off CPM
20k impressions - 20% off CPM


120x120 Buttons (side of page)

120x120 button ads are located on the left and right panes of most pages within coolstandings.com. Run-of-site ads may be displayed on any page containing a button ad.
120x120 Button (side) - Run-of-Site
Time
(months)
Cost
(monthly)
Impressions
(monthly)
CPM Total
Cost
12 $20.00 5000  $4.00 $240.00
6 $25.00 5000 $5.00 $150.00
3 $30.00 5000 $6.00 $90.00
1 $40.00 5000 $8.00 $40.00
These ads are targeted to either MLB, the NBA, or the NFL. For example, MLB ads can appear on any baseball-related page within coolstandings.com.
120x120 Button (side) - Targeted (sport)
Time
(months)
Cost
(monthly)
Impressions
(monthly)
CPM Total
Cost
12 $30.00 5000 $6.00 $360.00
6 $40.00 5000 $8.00 $240.00
3 $45.00 5000 $9.00 $135.00
1 $50.00 5000 $10.00 $50.00
These rates apply if you target a specific team or page within coolstandings.com. For example, if you specify a unique ad for a particular team, the ad will appear on that team's page.
120x120 Button (side) - Targeted (team/page)
Time
(months)
Cost
(monthly)
Impressions
(monthly)
CPM Total
Cost
12 $40.00 5000 $8.00 $480.00
6 $50.00 5000 $10.00 $300.00
3 $60.00 5000 $12.00 $180.00
1 $70.00 5000 $14.00 $70.00

10k impressions - 10% off CPM
20k impressions - 20% off CPM


Does the minimum charge apply to each individual advertisement?

No. You can pool together impressions for different ads to reach a desired impression count. For example, you can place an order for 5,000 total impressions targeted to specific teams, and provide us with 30 unique ads (one for each team). This works well with text based ads, where we can dynamically adjust the ad text based on the team page.

What forms of payment do you accept?

We accept PayPal or credit card.

How do I purchase ad space or find out more information?

If you are interested in advertising with coolstandings.com, please send us an email at sales@coolstandings.com and we look forward to doing business with you.




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